Top 5 Tips For Business Owners To Stay Visible Online – Episode 3

SUMMARY

In this special episode Martin from The Online Concept Podcast and Tabitha from the Bite Sized Branding Podcast talk about how you can keep your business visible in these tough economic times. Get our top 5 tips to stay visible.

SHOW NOTES

Podcast Name: The Online Concept
Episode Number: 3
Description:

Our top 5 tips for showing up in these difficult economic times. 

  1. Let your existing clientele and followers know that your open for business. Send out an email campaign. Offer a special deal or something to generate revenue. Share your offer and open for business notification across all of your online platforms. 
  2. Block out time to create content for your website. Landing pages, blog articles, podcasts, video content. Create content that establishes your brand whether the business entity or personal brand. Content strategy for your website is a long game and whilst you have the extra time available start creating content for the future. Repurpose content to create multiple content posts. 
  3. Audit your online presence. On your computer – open up your online presences – so website, facebook, twitter, insta – what ever you have.  Check that you are using the latest version of your logo and or profile pictures across all platforms. Maybe take the time to create a new cover image to use across them all so that there is a unity to it. The best tools that we have found to do this is Canva – now one of the best things with Canva is that you don’t have to have a paid account, but there are some benefits if you do. If you have a paid account you can set up your brand kit which means you can upload your brand colours, fonts and logo so that it is super easy to stay constant. 
  4. Create and schedule some consistent posts. Pick a time, day and stick to it. You might find that you can create 2 posts and once a week is all you can commit to then that’s what you do. If you can do 5 then maybe do one a day and stick to that. People may not always engage with your posts – often we have found that they are watching silently in the background. If you disappear then they will think oh maybe you aren’t doing this any more. Stay consistent!
  5. Find your support group. It is important to be surrounded by business owners with similar goals even when things are going great. Benefits of a networking group. Networking in the current times. Building your business through referral marketing. Why we chose to work with BNI as our networking group. How you can get involved. BNI is like one big business family of support. 

Follow Our Podcast:
Podcast Website: https://theonlineconcept.com.au
Facebook: https://www.facebook.com/theonlineconcept

Follow Our Host:
Linkedin: https://www.linkedin.com/in/martin-mills-4216646b/

Join The Discussion:
Facebook Group: https://www.facebook.com/groups/937684563089461/

Full Transcript:

Martin:

Hello and welcome to The Online Concept podcast. This is a special recording this week, and just a bit of a bonus podcast, because at the moment the world has gone crazy. So you’ll hear my wonderful other half chuckling in the background. But just to let you know, so this podcast is going to be going out on The Online Concept podcast and also on the Bite Sized Branding podcast. So just to let you know, I’m Martin Mills, and I am the owner and director at Conceptual Creative. We’re a WordPress specialised website development and design company based in Brisbane, but we love working with small businesses and medium businesses all over Australia and New Zealand, and that’s why I decided to make this podcast and give you guys some great tips. So, now I’m just going to introduce my co-host for this episode. Hello, Tabitha.

Tabitha:

Hello, I am Tabitha Mills, and I run Brand Print Promote and a podcast called Bite Sized Branding. So, we look after all things branding, printing and promoting. Basically, we’ve found that over the years working with our clients that they get very overwhelmed with all the things that they “should be doing” in inverted commas, to do with their branding and to try and make their businesses shine online. So, what we wanted to do was break it down for them and empower them to take control of their brand, teaching in bite sized chunks, so that they can get the results that they want. Basically have the brand that you want without having to have that complete overwhelm to get there.

Martin:

Okay, great. So, the reason we decided to make this podcast is, as I was saying before, we work with a lot of small to medium sized business, and it’s tough out there at the moment. The world’s gone crazy. Here in Australia we’re hoarding toilet paper, not that that makes any sense whatsoever. But businesses are hurting across the board. So, we wanted to step out of our comfort zone and give you guys some practical tips that you can use to keep yourselves visible in these difficult economic times. So, it’s important to stay visible because if you are visible, and in people’s mind all the time, then if they do need your services, they’re going to be there, and the first thing they’re going to think of is you.

Martin:

The other thing we wanted to encourage is finding a support group. Now, whether that’s other business owners, family members, or even businesses that you currently deal with, it’s important to find a support group to help you through these difficult times, because you’re not alone. So, it is important to ask for help. So, if there are questions that you’ve got about, an example, if you need help with website design, or you’ve got questions about your own website, reach out to me and I’m sure Tabitha’s the same. If you’ve got any questions about branding, she’s here-

Tabitha:

Definitely.

Martin:

For you to reach out to. So, if you need to get in touch with myself, feel free to drop me an email at podcast@nulltheonlineconcept.com.au, and Tabitha, how do they reach out to you?

Tabitha:

My email is podcast@nullbrandprintpromote.com.au.

Martin:

Excellent. So, the other thing we’re encouraging at this point in time is to support local businesses. There are a lot of businesses out there who are doing it tough. So, even little things like when you go to buy your groceries, go to the butcher. You might pay a few extra dollars over what you’d pay at Coles and Woollies and the other chains. But you’re supporting a local business owner who needs your business right now. So, make sure you support local business.

Martin:

All right, so onto the meat and potatoes of this podcast, and that is our top five tips for showing up in these difficult economic times.

Martin:

So, the first tip, and this one’s from me, let your existing clientele and followers know that you’re open for business. So, at the moment there’s a lot of confusion around whether businesses are open or closed. We’re not in lockdown, we’re not in any of those sorts of things. So, let people know that you’re open. Send out an email campaign. Offer a special deal or something to generate new revenue coming into the business to help stave off any financial issues that may arise from the downturn across the board in business and people spending. Share your offer, an open for business notification across all of your online platforms.

Martin:

So, I recommend send out an email campaign to all of your existing clients, and put some details up on your Facebook page, your Instagram, all of those things, because it’s important that people know you’re open. If they know you’re open for business, you’re showing up in their eyes, and if they need your services, they’re going to come and see you. But more importantly, they may know someone else who needs your services and they can go, oh, I know that such and such down the road is open, go and give them a call. So that’s my first tip, is let your existing clientele and followers know that you’re open for business.

Martin:

Now the second tip is to block out time to create content for your website. So, at the moment we’ve all got a bit of extra time on our hands because people aren’t buying as much, we maybe don’t have as many projects on the go. So now’s the time to really schedule some time to sit down and create content for later down the track. So, what do I mean by creating content? Create some landing pages. So what’s a landing page? A landing page is a specialised page on your website with one purpose, and that is to sell a particular product or service. Maybe it might be a training course, it could be a video series, or anything like that. Create some blog articles. If you were to sit down for maybe two hours, you could easily write three, four, five blog articles. Those blog articles could then be released weekly, fortnightly, even monthly. At this point in time, the more content you get out, the better it’s going to be for you when it comes to showing up.

Martin:

Other things you can do, you can create podcasts just like the one you’re listening to now. Podcasts are a great way to get your message across, and people can listen to them everywhere. They can be in the car on the way to work, they can be just sitting around at home, and they can tune in, listen to your podcast and get some practical advice, some practical tips, and get to know and trust you as a business owner.

Martin:

And the other one, which is also really great at this point in time, is video content. Video content really helps to sell any business. And that’s whether you’re doing an explainer video, an informational video, or even just a video letting people know that you’re currently still active, you’re still in business, and letting people know that you’re there. Create content that establishes your brand, whether the business entity or your personal brand. So, there’s no point just creating content that’s all about selling a product. You are better off sitting there and creating content for the future that helps to position your business and you as the expert in your field. So, if you sit down and you create some great blog articles that talk about the benefits of using your product or service, why people should work, why you use that product, and how you use that product. Give people practical tips and information that can really help them to better understand your brand, your product, your services,

Martin:

Content strategy for your website is a longterm game, and while you have the extra time available, start creating content for the future. If I could give you one big tip here that would be, if you go and create, say for example, a piece of video content, that piece of video content can be transcribed, which then becomes a blog post. You can pull the audio out of it and turn it into a podcast, and that one video has now made you three pieces of content that you can use for future marketing purposes.

Martin:

So, they are the two biggest tips from me, and I’m going to hand over to Tabitha now, who’s going to give you her two biggest tips before I come back to you with the fifth and final tip and recommendation. So, over to you Tabitha.

Tabitha:

So, tip one from me is very simple. A lot of people don’t actually take the time to do this. But it’s to do an audit on your online media. So, on your computer, open up your online presences, so that could be your website, your Facebook, Twitter, Insta, whatever it is that you have. Check that you are using the latest version of your logo or your profile picture across all the platforms. Maybe take the time at this moment to create a new cover image to use across those, so that you’ve got that unity to it. The best tool that we’ve found to do this is Canva. Now, one of the best things that I’ve found with Canva is the fact that you don’t have to have a paid account. There are some benefits if you do. If you’ve got a paid account, you can set up your own brand kit, which means that you can actually upload your brand colours, your fonts, your logo. So basically it’s super easy to stay consistent.

Tabitha:

Speaking of consistency, my second tip is to create and schedule some consistent posts. So, pick a day and a time and stick to it. You might find that you can create two posts, and once a week is all you can commit to, then that’s what you do. If you can do five, well then maybe do one a day and stick to that. People may not always engage with your posts, and often we’ve found that they’re watching silently in the background. So, if you disappear, then they’re going to think, “Oh, maybe you aren’t doing this anymore.” So if you stay consistent, then people will realise that you’re still there. I guess, piggybacking on what Marty was saying about having that piece of content that you can use across multiple media, well that then helps you to then put that consistently across your other media so that people go, “Oh yeah, that’s you. Yep, I know what that is. I want to work with you.”

Martin:

Okay, great tips. Thanks Tabitha.

Martin:

Okay, so the final tip here, and we’re going to take things a little more rustic, and a little offline, and that’s find your support group. So, it’s important at this time and in other difficult times to be surrounded by business owners with similar goals. Even when things are going great, it’s always a good thing to have people that you can use as a sounding board, people who’ve got your back, and people who are actively looking to market your business for you.

Martin:

So, one of the ways to do that, and Tabitha and I are both involved with this is, is to join a networking group. So the benefits of joining a networking group are vast and wide. To name a couple, you’ve got a group of people who are always looking out for referrals for you, people who are there when you have questions. For example, the networking group I’m in, I know that if I had a question regarding, say a legal matter or something to do with my business, I know that I can go and have a chat to the lawyer in that group. Often he will give me basic advice, at no cost, that will help me to get moving.

Martin:

Of course, on the same note, he’s a business owner and if I needed to take that matter further, I know that I could engage in his services, and there’s a level of trust there. It’s the same as my car. I’ve got to get to and from each job, and go and see a client. If I need that service, I know that the mechanic in that group is going to look after me, because they are the types of business owners who have your back. And that goes for so many other industries. We’ve got IT people, we’ve got insurance people and they’re all there going through the same struggles you are, but working together as one big happy family.

Martin:

So, networking in the current times, networking has traditionally always been face-to-face. Now, I’m not going to hide the fact, I’m involved in BNI, which is Business Networking International, and out of all of the networking groups I’ve tried, it’s the one that you want to be a part of. Every time you go to a meeting you feel reinvigorated, re-energised to be a part of your own business. They were forward-thinking enough that when all of these currents situations with COVID-19 and things like that started happening, they worked out a strategy so that we can still meet weekly.

Martin:

This morning I had my first meeting online with my chapter. It was great, and it’s good to see that people still have your back, and they’re still supporting you. Tabitha’s involved in a new chapter that’s starting up in BNI, and she’s already seeing the benefits of that networking, and how much having that support group can really help grow your business, and help keep you, I guess, sane in these current times.

Martin:

So, how you can get involved, jump onto bni.com.au and have a look there. Look for a chapter that’s near you. There are chapters all over the world. So, even if you just jump on Google and go to BNI, you’ll find something. Otherwise look me up and I will help you find a chapter near you that can help keep you going. Other than that get out there where you can, obviously. Get to know other people and see who is in your support group, and how they can help you, and how you can help them.

Martin:

All right. So, just to wrap things up, I’m just going to do a quick recap on those top five tips. So tip number one, let your existing clientele and followers know that you’re open for business. Tip number two, block out time to create content for your website.

Tabitha:

Tip number three was do a audit on your online media. And tip number four is consistency of your posts with social media.

Martin:

And tip number five, find your support group, whether it’s a business networking group, it’s other business owners. It could be your family, it can be your friends. But in times like these where we’re in difficult economic times, make sure you’ve got people around you.

Martin:

Okay, so this is Martin from The Online Concept podcast and Conceptual Creative, and I’m going to wrap up the podcast there, and this is me signing off it, and over to you Tab.

Tabitha:

And I am Tabitha from Brand Print Promote and Bite Sized Branding, also signing off, and wishing you guys the best in your… If you’re socially isolated right now, or your social distancing, just try and keep connected with your community guys. Reach out to us if you need anything, and we’re happy to be part of your lives.

Martin:

Thank you for listening and good luck.

Posted in

The Online Concept - Martin

Martin has been a website designer both freelance, employed and as a business owner for almost 25 years. In the online concept podcast he looks at passing on a careers worth of knowledge to help you grow your business online. If you have a topic that you would love to learn more about reach out to Martin via the contact page of the website

Leave a Comment